Building products but really
I build clarity.
From cracked screens to Nike dashboards, and FEMA robots to ghostwritten memories.
From sneaker bots
to neural networks.
Started coding sneaker bots in Highschool. Ended up shipping hardware at Apple and managing product for millions of users at Nike.
Now I'm building Eterna — AI that preserves memories like Pixar meets OpenAI. Built for your grandma.
I've founded companies, advised founders, and helped teams raise $12M+ without losing their souls. I believe great products start with empathy, not features.
"The best interfaces disappear. Stories shape behavior more than specs ever will."
Currently Building
Eterna AI
Stealth Mode
Selected Works
Eterna
2024AI Memory Platform
Pixar meets OpenAI. Preserving human stories through conversational AI that learns and remembers.
Subtrack
2023SaaS Analytics
Stop setting money on fire. Helped companies save $2M+ on unused subscriptions.
Apple Hardware
2022Product Management
Shipped hardware experiences that millions of people touch every day. Making Macs feel more human.
Nike Digital
2022Product Platform
From fixing sneaker bots to building them. Managed product for millions of sneakerheads.
Professional Journey
Alif VC
Head of Strategy and Operations - Founding Team
San Francisco, CA
- Built and scaled an accelerator that helped 16 startups grow from zero to $9M+ in combined ARR
- Led fundraising support across the cohort, contributing to over $12M raised partnered with A16Z, Bain, Kleiner Perkins, and others
- Led sourcing and screening for 100+ inbound and outbound deals, increasing investment conversion rate by 35%
- Structured partnerships with AWS, Stripe, Google Cloud, and Ramp, unlocking $1.5M+ in platform benefits per startup
Hassen Ventures
Product & Strategy Consultant
Remote
- Led product and GTM for 3 early-stage startups across EdTech, HealthTech, and FinTech
- Built U.S. market strategy for Mathpapa, leading to +20% user retention through gamified onboarding
- Overhauled ops for Etched Quality Care, reducing churn by 13% through CRM implementation
Nike
Program Manager Co-Op
Boston, MA
- Led a project that boosted sales by 14% across 88 stores through data-driven inventory management
- Partnered with strategy teams to evaluate human capital assets and resource allocation
- Presented a strategic investment plan to C-suite executives, leveraging local partnerships
Apple Inc.
Product Manager Rotation Program
Cupertino, CA | Dallas, TX
- Supported cross-functional engineering teams in redesigning failure analysis tools, resulting in 7,500-hour annual labor savings
- Launched a hardware prototype management tool with 3,000+ monthly users
- Managed product backlog, prioritizing features based on UI/UX needs and strategic goals
- Developed SOPs to enhance factory operations, increasing production efficiency by 9%
Building something
interesting?
Whether you need a brain, a builder, or a believer —
let's talk.